Brand identity for a barbershop named ‘Alternative’. The logo is a combination of scissors and razor which give the impression of reflection creating a geometrical shape that can be extended and multiplied by composing other patterns. The idea of reflection refers to the ‘concept’ of someone having a haircut, sitting in front of the mirror and watching the process, and of course to the thousands of haircuts ideas that can be made. ‘There is always an alternative idea for a new change’, says the owner.
━
Maro Kakouri 