◤κομμένα & ραμμένα

Κομμένα & Ραμμένα (transl. ‘cut & sewn’) is the brand name of a store for sewing supplies.

The logo shapes with the actual letters of the brand in combination with the typical movement of a zipper. The ampersand works as the slider of the zipper and pushes the logo to move. The result of the movement makes the contraction of the two words noticeable with the double consonants M and N and the vowels E and A respectively become a part.

The key design element of this brand identity is the line that refers to threads and different types of seams, as well as the movement that is directly related to sewing.