Viaχero comes from the Spanish word ‘viajero’, which means ‘traveler’ and is the brand name of a mobile bar that travels around the countries serving handcrafted cocktails.
The concept of the logo is a tent and at the same time a cocktail glass (upside down) formed by the X letter. The tent symbolizes the temporary stations of the traveling bar and the flexibility of moving around – just like a camper. We can see a moon/sun behind the tent, sea/ground, birds, planets; depicting the different locations and occasions.
Magazine Advertisement – we were looking for something more alternative for a two – page advertisement of a well-known magazine, to steal the impressions. The photo is in the spotlight with concise texts to accompany it.
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Maro Kakouri 